The past year has tested the strength of the fitness industry, which lost more than 480,000 jobs due to the pandemic. Gyms are closing and the fitness pros that help us flex our ugliest #PROFACES  - that ugly game face we all make when maxing out on the weight floor or on the field - are struggling. In tandem with its new Super Bowl ad which salutes these fierce #PROFACEs, Oikos PRO is launching Oikos PRO for Pros, a grant program, to help give independent fitness businesses and trainers the support and strength they need.

The Oikos Pro line launches in January and includes yogurt cups and drinks that are scientifically formulated to provide the protein, minerals and essential amino acids needed to help build and maintain strong muscles and bones. Oikos Pro is a good source of calcium and it contains leucine, which is a branch chain amino acid that is involved in helping to build muscle. The new line includes:

Dannon, White Plains, N.Y., is taking the Greek yogurt segment to the next level with Oikos Greek Yogurt Dips.