Oikos Expands High-Protein Shake Lineup with New Flavors
The Mocha Latte flavor is inspired by the viral "proffee" trend (protein + coffee), and contains 95 mg of caffeine, while the Strawberry flavor caters to the fast-growing demand for fruit-flavored protein shakes.
Oikos, a leader in high-protein yogurt, is upping the shake game once again by expanding its popular ready-to-drink protein shake lineup. The brand announced the launch of two new delicious flavors – refreshing Strawberry and caffeinated Mocha Latte – developed to meet growing consumer demand for more variety in their protein routines.
Oikos Protein Shake Strawberry is strawberry flavor at its boldest: juicy, bright and (always) irresistibly smooth. Oikos Protein Shake Mocha Latte is where mocha meets muscle: smooth, strong and packed with bold chocolate and coffee flavor, plus 95mg of caffeine – the same as a cup of coffee.
And while the flavors are new, the benefits stay the same. Oikos Protein Shakes deliver 30 grams of complete protein, 5 grams of prebiotic fiber to support digestive health and Vitamins A & D for immune system support – all with 1 gram total sugar, 0 grams added sugar and no artificial sweeteners or flavors.
"With the introduction of Strawberry and caffeine-boosted Mocha Latte, we're expanding how and when people enjoy Oikos," said Derek Neeley, vice president of protein shakes at Danone USA. "We're delivering the great taste and high-quality protein people expect, now in even more craveable flavors for a post-workout recovery or a protein-packed morning."
The launch strategically taps into current market trends. The Mocha Latte flavor is inspired by the viral "proffee" trend (protein + coffee), and contains 95 mg of caffeine, while the Strawberry flavor caters to the fast-growing demand for fruit-flavored protein shakes.
About Danone USA
Danone is an industry-leading food & beverage company, with a mission to bring health through food to as many people as possible. From its humble beginnings, Dannon Milk Products, Inc. was founded in the Bronx in 1942, and since then, Danone USA has grown to employ 5,000 dedicated American workers across 13 U.S. manufacturing facilities in 10 states. As a Certified B Corporation, Danone is committed to the creation of both economic and social value, while nurturing natural ecosystems through regenerative agriculture, including its partnerships with more than 50 U.S. farms. The company supports American jobs, agriculture and health through its strong portfolio of brands that include: Activia, DanActive, Danimals, Dannon, evian, Follow Your Heart, Happy Family Organics, International Delight, Light + Fit, Oikos, Silk, So Delicious Dairy Free, STōK Cold Brew Coffee, Too Good & Co, and YoCrunch.
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