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Cold Foods Industry NewsCold Foods Packaging

Tyson's Wright Bacon Launches Anniversary Promotion with Limited-Edition Wood Box Packaging

Wood Smoked Bacon Gift Box Wright Bacon Anniversary
June 8, 2021

The traditional five-year anniversary gift is wood, symbolizing wisdom, strength and time with typical gifts including salt and pepper mills or candy or trinket dishes - thoughtful gifts, but maybe not the most loved items. This year, the team at Wright Brand wants to help couples celebrating five years of love the Wright way by giving the gift many would prefer: a delicious slab of real wood smoked bacon with the #AnniversaryBacon program. 

Say ‘I Love You’ with Something Delicious

Now, more than ever, people are looking to what matters most in life—love, family and cherished memories. The #AnniversaryBacon program celebrates just that, and what better way to keep the spark alive than a smoky slab of bacon?

“Let’s be honest, most traditional anniversary gifts end up collecting dust and eventually get hidden in a closet,” said Derek Jackson, brand manager, Wright Brand. “To honor the wood tradition in a fun and delicious way, we’re celebrating with couples by gifting real, smoked bacon. It’s the perfect gift to keep love aglow.”

Give the Gift of #AnniversaryBacon

Starting today and through June 30, couples celebrating their fifth anniversary this year (2021), have a chance to get Wright Brand Bacon as an anniversary gift by posting a photo from their 2016 marriage and/or commitment ceremony on Instagram or Twitter, along with #AnniversaryBacon and #Sweepstakes and tagging @WrightBrand to formally enter. Additional terms and conditions apply.*

One hundred winners will randomly be selected and notified via direct message on Instagram or Twitter, where they will receive a unique code to enter the #AnniversaryBacon microsite and redeem their free slab of bacon and custom anniversary gift.

About Wright Brand
Rich in both tradition and flavor, the bold taste of Wright Brand bacon has been savored since Roy Wright and Fay Eggleston handcrafted their first batch in 1922. It’s a history of doing things a certain way, and one we don’t plan on changing. Wright Brand bacon including Hickory, Applewood, Brown Sugar, Cowboy Rub, Double Smoked and Maple offerings are all hand-selected, hand-trimmed and 100% wood smoked to impart deliciously and uncompromising rich flavors. It’s thick cut Bacon the Wright Way. 

KEYWORDS: bacon bacon packaging contest limited-edition marketing social media Tyson Foods Wright

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