Norseland will market and distribute a new range of premium Irish cheddar cheeses under the Pastureland brand in the U.S. The Pastureland range will capitalize on the growing consumer awareness around health and nutritional benefits of naturally produced dairy products. The range will be certified to the prestigious Bord Bia Grass Fed standard and will be the first dairy product to feature the Grass Fed logo on its packaging.

“We are excited to add a classic Irish Cheddar to our portfolio and represent the Pastureland brand in the United States,” says John J. Sullivan, CEO & President of Norseland. “Consumers are looking for brands that align with their personal values and sustainability is frequently at the top of the list. It’s inspiring to see more brands become sustainability-minded and make products that are accessible to everyone."

Conor Galvin, Dairygold's chief growth officer, adds, “Dairygold is delighted to further develop the relationship with Norseland with the launch of the Pastureland range of cheese in the US market. It builds on more than a decade of cooperation between our organizations and demonstrates the benefits of long-term partnership.”