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New Retail Products

Nestle Launches 'Rallies' Brand Into Refrigerated Snack Segment

Nut Butters Snack Bars Rallies Nestle
Nut Butters Almond Brownie Snack Bar Rallies Nestle
Nut Butters Peanut Butter Raspberry Snack Bar Rallies Nestle
Nut Butters Cashew Salted Snack Bars Rallies Nestle
Nut Butters Snack Bars Rallies Nestle
Nut Butters Almond Brownie Snack Bar Rallies Nestle
Nut Butters Peanut Butter Raspberry Snack Bar Rallies Nestle
Nut Butters Cashew Salted Snack Bars Rallies Nestle
October 20, 2021

Nestlé has launched Rallies Nut Butter Bombs, a refrigerated snack with real chocolate, real peanut, almond, and cashew nut butters, and 40% fewer added sugars than the leading nut butter chocolate candy.

With no artificial flavors, colors, or preservatives, Nestlé Rallies Nut Butter Bombs are chilled to maintain freshness and flavor. The treat provides additional snacking options for those shopping the perimeter like the produce and dairy sections of the store. Nestlé Rallies Nut Butter Bombs are now available in two delicious flavors, Brownie Almond Butter and Salted Cashew Butter, with a third, Raspberry Peanut Butter, to be released in early 2022:

• Brownie Almond Butter: filled with rich dark chocolate, almond butter, and crunchy almond pieces, these nut butter bombs are complemented by a creamy milk chocolate shell.

• Salted Cashew Butter: this salty, sweet treat features a smooth blend of cashew butter covered in a rich, premium dark chocolate.

• Raspberry Peanut Butter: dark chocolate coating balances the creamy peanut butter center dotted with raspberry pieces.

Nestlé Rallies Nut Butter Bombs can now be found in the refrigerated section of select Hy-Vee stores, with nationwide availability online for consumers to purchase at NestleRallies.com. In-store distribution will continue to increase in the coming months. One package of Nestlé Rallies contains three individual bite-sized chocolaty, nut butter bombs, and comes at a suggested retail price of $2.49. Larger boxes containing six packages are available on the Rallies website for $19.99.

About Nestlé Rallies

Nestlé Rallies brings decadent chocolate and smooth nut butter together to deliver the perfect balance of permissibility and indulgence. Chilled to maintain freshness, Nestlé Rallies Nut Butter Bombs have absolutely no preservatives, and are mindfully made without artificial colors or flavors. With the initial launch in Fall 2021, the two original flavors can be found online and on-shelf at HyVee with expected retail expansion early 2022. 

KEYWORDS: direct-to-consumer e-commerce grocery distribution Nestle Rallies refrigerated snacks

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