PMMI, The Association for Packaging and Processing Technologies, has named Anthony Zapata, marketing and sales specialist for Hiperbaric, a 2021 On the Rise Award winner. Developed by PMMI’s Emerging Leaders Committee, the fourth annual awards recognize only 10 young professionals who have demonstrated leadership potential in the packaging and processing industry.
Hiperbaric, a manufacturer of high pressure processing (HPP) equipment for the food and beverage industry, added Zapata to its marketing team almost two years ago.
Zapata helped efficiently segment the company’s database and create email nurturing campaigns using content marketing to qualify sales leads. Since then, he has been able to maximize a $1 million marketing budget to generate over 1,700 leads and $80 million in marketing-sourced opportunities, which allowed Hiperbaric to close $22 million in new HPP machinery business.
“Since day one, Anthony has shown initiative and dedication to move Hiperbaric forward as a company,” said Roberto Peregrina, director, Hiperbaric USA. “He has immersed himself in the industry and our company, working alongside our diverse and global team. He is a true asset to our company.”
Award winners were honored at PMMI’s Annual Meeting on Nov. 9 in Detroit.
Formed in 1999, Hiperbaric designs, develops, produces and markets its high pressure processing equipment internationally. The company is recognized for its trust, customer support, teamwork and continuous R&D efforts.
Hiperbaric has installed more than 300 machines in more than 40 countries across five continents, making the company the global leader in HPP technology with the most reliable and economic machines on the market. Hundreds of companies worldwide use Hiperbaric equipment to process juices and other beverages, meat, seafood, fruits and vegetables, dairy, dips and sauces, ready-to-eat meals and pet food.
With headquarters in Burgos, Spain, a U.S. office in Miami, and commercial and technical offices in Mexico, Asia and Oceania, Hiperbaric continues to explore HPP technology with new applications in different industrial sectors.