JBS USA, a global food company, announced the launch of Pound of Ground Crumbles frozen uncooked ground beef. A first-to-market dinner solution, Pound of Ground Crumbles cooks from frozen with no thawing or planning ahead, helping solve the age-old question, “What’s for dinner?” with a ready-to-cook frozen ground beef.

Created using a proprietary process, Pound of Ground Crumbles is 100% natural ground beef that’s quick frozen, bringing unmatched convenience and ease to meal planning. The idea was born from the desire to always have ground beef at-the-ready.

From personal experience as a busy parent combined with a background and knowledge in product development for food companies, Heidi Meyer, creator of Pound of Ground Crumbles, saw a crucial gap in offerings for ground beef.

“I knew there had to be a better way to whip up a delicious, home-cooked meal at a moment’s notice,” Meyer said. “Simply put, small pieces cook faster than big pieces. So, I ran with this idea to create a better, more convenient way to freeze ground beef and get dinner on the table in no time. Crumbles can be pulled from the freezer and poured freely right into the pan, cooking in 10 minutes or less.”

Pound of Ground Crumbles is available at stores nationwide, including BJ’s Wholesale Club, Festival Foods, GIANT, Meijer, Save A Lot, Weis Markets and WinCo Foods. It comes in three varieties – Original 80/20, Hearty-Sized Pieces 80/20 and Original with Onion – and can be found in the frozen meat section.


JBS USA is a leading global food company providing diversified, high-quality food products for sale to customers in approximately 100 countries on six continents. This includes meat and poultry products, a portfolio of recognized brands and innovative premium foods.