Mrs. T’s Pierogies, a family owned and operated company, is celebrating 70 years of sharing pierogies and smiles in 2022 with a product packaging redesign.
A family favorite since 1952, the brand kicks off the milestone year with a product packaging redesign to its entire portfolio while highlighting how they continue to bring even bigger, bolder flavor to everyday meals, apps, sides and snacks. Designed in partnership with Cornerstone Strategic Branding based in New York, the new product packaging maintains the same blue brand color and yellow oval that families know and love, while incorporating a clear, bold call out of the flavor in a fun brush stroke font.
Also, in 2022 – distinct Mrs. T’s Pierogies MINI packaging introduces dipping, which is a new serving occasion for consumers that creates a fun factor kids will love.
“Mrs. T’s Pierogies has created big smiles since 1952, so in our 70th year we want to give families something to put an even bigger smile on their face,” said LeeAnn Smulligan, director of marketing for Mrs. T’s Pierogies. “For years, our current and past packaging has sparked creativity for families when preparing their pierogies and we look forward to seeing the recipe creations our new packaging will inspire.”
Mrs. T’s Pierogies are available in 13 flavors, including Classic Cheddar, Loaded Baked Potato and other favorites in full and mini sizes, and can be found in the frozen food aisle.
About Mrs. T's Pierogies
In 1952, Ted Twardzik Sr. dreamed of starting a food company inspired by his mother's pierogy recipe. He remembered how popular the Polish dumplings were at church festivals and thought people would be excited to purchase them from their local grocery stores year-round. Later that year, Ted sold the very first pierogy samples to his local grocery store in Shenandoah, PA, and to honor his mother Mary Twardzik – the Mrs. T – he called his company Mrs. T's Pierogies. Now, 70 years later, Mrs. T's Pierogies is the largest producer of frozen pierogies, producing 600 million pierogies a year.