The probiotic pioneer spotlights its latest innovation with the launch of a catchy creative campaign to share how you can help support your immune system and get "A+ Feels"    

Activia, the probiotic pioneer and modern gut health innovator, has launched new Activia+ Multi-Benefit Probiotic Yogurt Drinks, packed with billions of live and active probiotics. The yogurt drinks are an excellent source (20% DV) of Vitamins C, D and Zinc to support your immune system. The new innovation has 9 grams of sugar, 70 calories, and comes in three fan-favorite flavors: strawberry, peach and raspberry. These tasty, drinkable yogurts bring you A+ feels with every delicious sip.

"At Danone, we know good gut health is the gateway to a variety of health benefits and overall well-being," said Kallie Goodwin, vice president of Family & Wellness Brands, Danone North America. "We also know that consumers are becoming increasingly interested in both gut health and foods that help support the immune system. Our new innovation, Activia+, comes at the perfect time as, now more than ever, people are turning to functional foods and products for the extra support of their gut and immune system."

To bring to life the added benefits of the nutrients in Activia+ for immune system support, the brand launched a new creative campaign, titled "A+ Feels." The campaign, geared towards younger generations of consumers interested in proactive health and a continuation of the Activia "A to Z" campaign from July 2020, features catchy, rhythmic music with scenes of diverse women feeling full of life – from family and fitness to work and love. The integrated creative campaign will live across national television, digital, social media, shopper marketing and public relations 

Activia+ is available in 3.1 fluid ounce bottles and is available at select retailers nationwide, including Kroger, Publix, Stop & Shop, Target, and more, for $4.59 per six-pack.

About Activia
Activia is a part of Danone North America and includes a variety of delicious and nutritious probiotic yogurts and drinks. Backed by over 20 years of research, and holding the No. 1 gut health brand position in the probiotic space, Activia knows that overall wellbeing starts from within. The brand was ahead of gut health trends and has been offering a broad range of products to help address the growing interest in this space. From classics like Dailies Probiotic Drink, a quick and tasty way to enjoy your daily probiotics, and Probiotic Yogurt with Fruit, a fruit-infused lowfat yogurt that's rich in flavor and creamy in texture, to new innovations like Activia+ Multi-Benefit Probiotic Yogurt Drinks with Vitamin C, D and Zinc to help support your immune system, Activia's yogurts and drinks are packed with billions of live and active probiotics to help support gut health. Activia is a modern gut health innovator and is passionate about helping consumers feel their best with functional products that provide extra gut health and immune support.