Ben & Jerry's receives several thousand requests each year to rein-cone-ate a beloved flavor from the Flavor Graveyard and the company recently announced one of its most-loved former flavors is back with a new spirit. Dublin Mudslide has returned from the great beyond with a flavor that is beyond great: Irish cream ice cream with chocolate chip cookies and coffee fudge swirls.
This time around, the flavor includes just a hint of a new, first of its kind, award-winning spirit made from whey, the nutrient-rich liquid left from making cheese. Wheyward Spirit has been described as what would happen if sake had a baby with vodka. The spirit company's focus on environmental sustainability and local dairy farms makes it a natural, values-led sourcing partner for Ben & Jerry's.
The original Dublin Mudslide was introduced as a limited batch in 2004 and soon became a fan favorite and full-time flavor. In 2007, it was sent to the Flavor Graveyard. The updated flavor now features Ben & Jerry's well-known cow holding tails with a certain long-haired Scottish Highland named Magnificent, Wheyward Spirit's mascot. It's the first time the Ben & Jerry's bovine has shared space with another cow on the pint.
Dublin Mudslide is in supermarket freezers across the country at a suggested retail price of $5.19 - $5.99.
About Ben & Jerry's
As an aspiring social justice company, Ben & Jerry's believes in a greater calling than simply making a profit for selling its goods. The company produces a wide variety of super-premium ice cream, yogurt and sorbet using high-quality ingredients. Ben & Jerry's incorporates its vision of Linked Prosperity into its business practices in several ways, including a focus on values-led sourcing. In 2015 the company completed its transition to using entirely non-GMO (genetically modified organisms) ingredients by source and fully sources Fairtrade-certified ingredients wherever possible, which benefits farmers in developing countries. Ben & Jerry's products are distributed in 35 countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry's Scoop Shops, restaurants and other venues. Ben & Jerry's, a Vermont corporation and wholly owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry's became a certified B Corp in 2012. The Ben & Jerry's Foundation granted $3.7MM in 2021 to support grassroots organizing for social and environmental justice around the country. The Foundation's philanthropy is guided by Ben & Jerry's employees, who serve on committees that review applications.