Cometeer, a specialty coffee that combines high-quality taste with convenience, has landed in select Sprouts Farmers Markets. Customers can purchase four-packs of Cometeer coffee capsules from custom freezers inside the coffee aisles of 10 Sprouts locations in California and Arizona.
The custom-designed freezers will sit alongside shelved coffee, offering shoppers a new format to enjoy from the comforts of a familiar aisle. Five unique SKUs from Cometeer’s roster of specialty coffee partners are available select Sprouts at an SRP of $10.99 (organic) and $9.99 (non-organic):
“Last year we reinvented the coffee category when we launched Cometeer as a direct-to-consumer business, and now, as we bring freezers into coffee aisles, we’re aiming to revolutionize how and where people shop in pursuit of a better, fresher cup,” Matt Roberts, co-founder & CEO. “Our expansion into Sprouts gives coffee lovers a new opportunity to discover our award-winning roaster partners in an innovative frozen format — and we're just getting started.
Cometeer premiered in grocery this past August inside all Erewhon locations — within two weeks of placement, the brand landed on the Top Ten “Best Sellers” list within the coffee & tea category. Its 70,000-square-foot facility in Gloucester, Massachusetts, is equipped to meet the moment, with the ability to produce a half-million capsules per day.
Cometeer partners with award-winner roasters to procure ethically sourced and freshly roasted beans. Roasted coffee is then precision-brewed via a proprietary process and immediately flash-frozen in curbside recyclable, aluminum capsules, to maintain peak freshness. Cometeer allows anyone to be their own barista and create consistently delicious coffees — simply melt your way to hot or iced drinks, lattes, and more in seconds, without a machine or bulky equipment. Co-founded by CEO Matt Roberts and CTO Douglas Hoon in 2015 — Cometeer has raised over $100M to date from venture capitalists, coffee professionals, and celebrity investors.