Next Gen Foods announced its acquisition of Mwah!, a new food startup producing creamy and indulgent dairy-inspired products from plants, following the recent expansion of TiNDLE.
The first product from Mwah! is a creamy and decadent Madagascan Vanilla Gelato, made from plants, that mirrors the indulgent experience of classic gelato
The acquisition of Mwah! is the first for Next Gen Foods who introduced TiNDLE – its chicken made from plants – less than two years ago. The expansion into new categories that now include plant-based dairy and meat allows Next Gen to continue diversifying its product offerings, while meeting rising consumer demand for delicious, sustainable, and unique food experiences.
Next Gen Foods was founded in 2020, by Andre Menezes and Timo Recker, two veterans of the animal agriculture and plant-based food industries. The company believes that saving the planet can be easy and enjoyable – without sacrificing deliciousness. To date, Next Gen Foods has raised $130 million in funding centered on bringing TiNDLE to market and in under two years, TiNDLE's presence has grown from only a handful of restaurants in Singapore to over 1,500 eateries and 6,000 grocery stores worldwide – including Michelin-starred establishments to fast casual chains and coveted independent restaurants. Last month, TiNDLE made its initial debut into grocery stores across Germany, launching with the country's largest retailer, the EDEKA Group.
The acquisition of Mwah! follows the company's rapid expansion into the European and U.S. markets last year – allowing for growth in the plant-based market while sharing resources and assets to develop new products that meet consumer preferences worldwide.
Mwah! is a London-based company that is cracking the code on developing the creamiest and most indulgent dairy-inspired products – but without the use of animals. Through a carefully designed process that combines natural flavorings – along with selected plant-based proteins and lipids – the team can recreate the qualities of pure cream, which can then be applied to their complete portfolio of products. This unique process provides the memorable flavor of dairy and will serve as a foundation for all Mwah! products, including its newest plant-based gelato.
"We're thrilled to be joining the Next Gen Foods family. We know they are the right company to help us expand and tap into the rising consumer desire for more innovations in taste and decadence from the dairy category," said Damian Piedrahita, CEO and co-founder at Mwah! "Our plans are to introduce our signature creamy and indulgent products this year – with our unique, best-in-class gelato experience – and looking forward to hearing feedback from dairy lovers everywhere."
About Next Gen Foods
Founded in 2020, Next Gen Foods is a food tech startup developing and commercializing delicious, innovative, and sustainable plant-based food brands – including TiNDLE, chicken made from plants, and Mwah!, creamy and indulgent dairy-inspired products. Next Gen Foods is backed by a team with proven experience in plant-based food technology, global brand development, and distribution scaleup.
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