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Coffee mate Launches Iced Coffee

For first time in 60 years, brand moves beyond coffee creamers.

Coffee mate Iced Coffee 1.jpg
November 3, 2023

Iced coffee is always in season and now, America’s No. 1 coffee creamer is simplifying mornings by letting iced coffee fans be their own barista with the debut of the first-ever Coffee mate Iced Coffee – available in two delectable flavors: French Vanilla and Caramel. 

Coffee mate Iced Coffee features smooth coffee balanced with the indulgence of Coffee mate liquid creamer fans know and love – simply pour over ice and enjoy! Now fans can have a perfectly crafted, creamed cup whenever their warm hearts’ desire – judgement-free.

“Enjoying cold coffee year-round has become a ‘personality trait’ for many coffee drinkers who are choosing iced over everything,” said Leonardo Aizpuru, Nestlé vice president of Brand Marketing for the Beverage Division and Business Unit. “This growing love for iced coffee – especially among Gen Z – presented an ideal opportunity for Coffee mate to move beyond creamers for the first time in its 60+ years since inception. We’re excited to fuel our fans in a new way with a ready-to-drink iced coffee that gives consumers an easy, yet indulgent way to enjoy at home.” 
 
Coffee mate Iced Coffee comes in two delectable flavors: French Vanilla and Caramel. It is available now at select retailers nationwide for an MSRP of $4.99 for a 50-ounce bottle. To suit a variety of iced coffee drinkers’ tastes and preferences, Coffee mate Iced Coffee contains 25% less sugar than the leading dairy-based competitor and is the only whitened non-dairy mainstream offering.   

 

 

KEYWORDS: coffee coffee creamers Coffee mate dairy iced coffee Nestle refrigerated creamers

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