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New Retail Products

Move Over Cake Mix, Dolly Parton Teams with Conagra for Frozen, Refrigerated Foods

Collection will go 'beyond the baking aisle' with Parton's family recipes.

Dolly Parton new Conagra deal will include frozen foods.
Conagra Brands, Inc.

The first single branded Dolly Parton item, Buttermilk Pancake Mix, will start hitting shelves this winter and marks Dolly's first foray into the breakfast category. More items are expected to launch later in 2024 including frozen items. Courtesy Conagra.

January 24, 2024

Following the continued success of her multiyear partnership with Duncan Hines, global icon and Rock & Roll Hall of Fame inductee, Dolly Parton has entered into an unprecedented, exclusive agreement with Duncan Hines' parent company, Conagra Brands, one of North America's leading branded food companies, to develop a line of retail food items.

The new line of Dolly Parton food products will include frozen, refrigerated, grocery and snack items inspired by down-home comfort cuisine.  

"I loved co-creating my Duncan Hines line with Conagra and I'm thrilled we're going well beyond the baking aisle with new items across the store," Parton said. "We're looking to continue to inspire special moments in the kitchen, with some of my family's favorite recipes, and I think people are really going to love them!" 

The new products will start rolling onto store shelves nationwide this January, with an expanded line-up of Duncan Hines' mixes including Chocolate Cake Mix, Yellow Cake Mix, Cinnamon Crumb Cake Mix, Blueberry Muffin Mix and Banana Nut Muffin Mix. Additionally, the first single branded Dolly Parton item, Buttermilk Pancake Mix, will start hitting shelves this winter and marks Dolly's first foray into the breakfast category. More items are expected to launch later in 2024 including frozen items.

"This unprecedented partnership with Dolly Parton gives us an incredible opportunity to further cement Conagra Brands in our established categories, while authentically positioning us for tremendous growth in new ones including Southern cooking and comfort food," said Tom McGough, chief operating officer at Conagra Brands.

About Conagra Brands
 
Conagra Brands, Inc., headquartered in Chicago, is one of North America's leading branded food companies. Guided by an entrepreneurial spirit, Conagra Brands combines a rich heritage of making great food with a sharpened focus on innovation. The company's portfolio is evolving to satisfy people's changing food preferences. Conagra's iconic brands, such as Birds Eye, Duncan Hines, Healthy Choice, Marie Callender's, Reddi-wip, and Slim Jim, as well as emerging brands, including Angie's BOOMCHICKAPOP, Duke's, Earth Balance, Gardein, and Frontera, offer choices for every occasion. 

 

KEYWORDS: ConAgra Conagra Brands frozen food trends frozen foods licensing merchandising

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