"No Syrup Required.” MyMochi, the first brand to spark the world's love affair with mochi ice cream, is stretching the possibilities of mochi to reimagine waffles! MyMochi Waffle Bites are the first-ever frozen waffles made with the sweet rice flour used in traditional mochi. The ready-to-eat snacks can simply be thawed or briefly heated in the microwave – and don't need any syrup – making it possible to enjoy waffles on-the-go, any time! 

"MyMochi has been at the forefront of merging Japanese heritage with snacking culture," said Brigette Wolf, CMO, MyMochi. "MyMochi fans are always looking for more ways to snack on mochi and using it to put a fun twist on everyday food like waffles enables us to introduce even more people to the unique mochi experience."

MyMochi Waffle Bites come in three flavors: Original, Blueberry and Cinnamon. These lightly sweetened snacks are perfectly portioned into individual bites, gluten free and contain no artificial ingredients. They are currently rolling out in select Harris Teeter, Meijer, Shop Rite and Smart & Final stores across the Northeast with a suggested retail price of between $5.99 - $6.99.

About MyMochi
MyMochi is the original and largest producer of mochi ice cream in the United States. It is available in over 25 countries and in more than 20 flavors – including Cookie Dough, Strawberry, Double Chocolate, Cookies & Cream and Mango, as well as dairy-free options and Smoothies.  MyMochi ice cream contains no artificials and is made with milk containing no rBST and non-GMO ingredients. MyMochi is available at retailers nationwide.