Having spent their summers and college years in the Mediterranean, Steven Ioannou and his Nounó (Godfather), John Belesis, were dissatisfied with the ‘Greek-style’ yogurts available in the States. So, they began experimenting with their own handcrafted yogurt recipe. 

Nounós yogurt stands out in the crowded dairy market through its dedication to health, tradition, and sustainability, setting a new standard for what consumers can expect from their yogurt. At the heart of Nounós' offerings is the belief in "Greek yogurt as thy medicine," a mantra that reflects the brand's commitment to providing a guilt-free indulgence. 

By offering a nutrient-dense superfood that boasts 66% more protein and 30% less sugar than traditional yogurt, Nounós not only caters to the health-conscious consumer but also ensures that each spoonful is packed with more probiotics, thanks to their unique minimal cold strain and cold fill process. This approach not only enhances the yogurt's nutritional profile but also its taste and texture, making it a superior choice for those looking to nourish their bodies without sacrificing flavor.

Nounós Creamery’s new probiotic strained yogurt is naturally packed with protein and billions of probiotics, including BB-12. Available in classic plain and vanilla bean flavors, the new yogurt uses only natural, non-GMO ingredients, is hormone and antibiotic-free, gluten and rBST free, with no artificial flavors, colors, or preservatives.

The cardboard wrap on Greiner Packaging’s innovative K3 cardboard-plastic combination provides stability, so the cup can be produced with particularly thin walls. By using less plastic than other solutions, it delivers a reduced CO₂ footprint. The cup and wrap can be easily separated – which is important for recyclability. As the cup is always white or transparent, it produces high quality recyclates, not contaminated by any inks. 

“We wanted to add a probiotic variant and at the same time be able to offer a more accessible price point, while competing with other larger yogurt tubs commonly available in most retail locations. Choosing reclosable K3 was a major factor in the development of this new two-flavor range, as its 100% recyclability and premium look and feel fit so well with our and our consumers’ values,” said John Belesis, co-founder of Nounós Creamery. “Working with Greiner Packaging at its Pittston facility has enabled Nounós Creamery to diversify its portfolio and gain momentum in the competitive U.S. retail sector.”

About Greiner Packaging 
Greiner Packaging is one of the leading European manufacturers of plastic packaging in the food and non-food sector. For over 60 years, the company has stood for a high level of solution competence in development, design, production, and decoration. Greiner Packaging meets the challenges of the market with two business units: Packaging and Assistec. While the former stands for innovative packaging solutions, the latter focuses on the production of customized technical parts. Greiner Packaging employs over 5,000 people at 30 locations in 19 countries worldwide.