As consumers continue to respond to inflation by preparing more meals at home, BUBBA burger, the nation’s most popular frozen burger company, is answering the call for more premium, premade burger options just in time for grilling season. The company has unveiled its SMASHED BUBBA burger, a high-quality burger that delivers on one of the hottest trends right at home.  

Made using the same 100% USDA Choice beef chuck the BUBBA brand is known for, the newly launched burger offers a quarter pound of protein in a smashed patty. This thinner, smashed format creates more surface area to develop a crispy, delicious crust when cooked on the grill or in the skillet. And, with no fillers, no artificial ingredients and no preservatives, the new SMASHED BUBBA burger offers premium appeal that satisfies in a flash going from box to bun in about 6 minutes.   

“We couldn’t be more excited to introduce our SMASHED BUBBA burger," said Elizabeth Rice, brand manager for BUBBA foods, LLC. “Our team developed a method to smash our premium quality 100% USDA Choice beef chuck, resulting in a juicy, craveable burger that requires minimal prep from the comfort of home. It’s the ideal solution for retailers, especially when consumers are looking for more quick and easy options in-store.” 

The new SMASHED BUBBA burger provides retailers with an opportunity to promote a premium offering with the convenience that today’s shoppers seek. An integrated consumer marketing effort with sampling events, paid advertising, social and influencer media is underway to drive product trial and traffic to stores, and the recipes and visual assets promoted on BUBBA burger’s digital channels can be reshared for additional marketing opportunities. 

With 19 grams of protein per serving, the SMASHED BUBBA burger can be enjoyed as a single patty or stacked up high to create the ultimate burger experience.


About BUBBA burger
BUBBA burger is America’s No. 1 branded frozen burger, known for its high-quality meat and convenience from freezer to skillet. The BUBBA burger brand continues to create great burgers based on the experience of three generations, starting with Walter “BUBBA” Eaves over 25 years ago. The BUBBA burger team is committed to serving a delicious, flavor-packed burger with every bite and firmly believes, You’ll Never Bite A Burger Better Than A BUBBA!