WP Produce, a Miami-based and family-owned grower, packer and shipper of Desbry tropical fruits and roots, expands its diverse line of fresh produce to the frozen category with Desbry Frozen Hawaiian Plantains.

Adding to WP Produce’s offering of tropical and exotic fruits and roots, including the newly introduced fresh Hawaiian plantains, the Desbry Frozen Hawaiian Plantains offer high-quality produce frozen at peak ripeness, with added convenience for wholesale, foodservice and retail shoppers. 

“Produce plays an integral part in fresh and nutritious food consumption patterns, and while we are always bringing forth produce variety, like our fresh Hawaiian plantains, now we are also making it more convenient,” stated Christopher Gonzalez, VP of sales at WP Produce. “Our new Desbry Frozen Hawaiian Plantains ... offer premium, restaurant-quality options, diverse flavors and simple ingredients. Layering trends with our robust produce inventory, we are innovating how our tropical and exotic produce varieties are consumed.”

The Desbry Frozen Hawaiian Plantains, a plumper variation of plantain, are crafted with just three natural ingredients to make fresh and crispy tostones. Grown in the heart of lush, tropical climates, these plantains embody the spirit of island cuisine and come in 2-pound bags, with custom sizing available.

“Frozen lasts longer, is budget-friendly and has all the nutritional value of fresh,” Pardo Morales said. “With the growth of the U.S. frozen food market, consumers are increasingly looking for clean, plant-based frozen foods, prompting innovation for healthier alternatives.”

A major distributor of tropical fruits and roots throughout the U.S., WP Produce offers comprehensive merchandising methodology with efficient supply chain sourcing from Florida, the Dominican Republic, and Central and South America. This ensures an abundant supply year-round, including the company’s core Desbry Tropical Avocado, which is larger and slower to oxidize, and now the frozen  offering.

WP Produce founder Willy Pardo started the company in 1984, selling exotic and tropical produce to neighbors who could not easily find fruits and roots at their local grocery stores. Today, WP Produce is a full-line purveyor of tropical and exotic items and continues to be family-owned and -operated, with Pardo’s daughter, Pardo Morales, and nephew, Gonzalez, focused on the expansion of Desbry produce.

About WP Produce and Desbry
WP Produce has been a Miami-based and family-owned and -operated grower, packer and shipper of Desbry fresh and frozen tropical produce and snack chips for the U.S. grocery retail and foodservice industries nationwide for over 40 years.