Global packaging supplier Elopak has launched a new paperboard for fresh liquids in chilled distribution chains. Compared to cartons made with standard board, the Natural White Board reduces the packaging’s carbon footprint by up to 14%. It was designed in collaboration with Elopak’s long-term partner Stora Enso, with the ambition to make this development available across the company’s range of Pure-Pak cartons in all markets.

The new paperboard offers all the functionality and quality protection of Elopak’s standard white board but with a dramatic reduction in carbon emissions.  The board is finished with a specialized process, creating a naturally smooth outer surface and providing the same performance as with the traditional clay coating used in standard beverage cartons. This process enables reduction of the plastic coating (i.e., polyethylene), further improving the carton’s carbon footprint. 

“Drawing upon decades of innovation, the Pure-Pak carton remains iconic in fiber-based packaging. With the introduction of the Natural White Board, customers can further improve their carbon footprint significantly,” said Uwe Schulze, executive vice president of product and development at Elopak.  “This latest innovation empowers our customers to choose a more sustainable packaging solution while still benefitting from traditional white paperboard that offers greater design flexibility and stands out on the supermarket shelves.” 

The development of the new white paperboard followed similar principles to Elopak’s Natural Brown Board, which was first introduced in 2017. Both paperboards have no clay coating, minimising their carbon footprint. Natural Brown Board is made with wholly unbleached paper fibers, which require less energy and chemicals to produce. The new white paperboard uses bleached fibers in only the top layer of the carton, delivering a clean white finish while also using less polyethylene than standard paperboard. 

Norwegian organic dairy Rørosmeieriet was the first company to trial cartons made with the new paperboard for its line of organic milk. The company, which had previously been the first Elopak customer to adopt Natural Brown Board, was able to easily integrate cartons with the new white board into its existing Elopak filling machines. 

“As an organic dairy, we take sustainability very seriously. We are surrounded everyday by the beauty of nature and want all aspects of our business to be geared towards protecting and preserving that natural beauty. We have used Elopak cartons for more than 40 years now and are delighted that this latest innovation will allow us to pass on even greater sustainability benefits to our customers, like Änglamark,” said Trond Vilhelm Lund, CEO Rørosmeieriet. 

About Elopak 
Elopak is a leading global supplier of carton packaging and filling equipment. The company’s iconic Pure-Pak cartons are made using renewable, recyclable and sustainably sourced materials, providing a natural and convenient alternative to plastic bottles that fits within a low carbon circular economy.  Founded in Norway in 1957, Elopak was listed on the Oslo Stock Exchange in 2021. Today it employs 2,850 people and sells around 16 billion cartons annually across more than 70 countries.  Elopak is a UN Global Compact participant member. We have set Science Based Targets to reduce emissions in line with the 1.5-degree trajectory and aim to be Net-Zero by 2050. In 2023, we achieved a gold rating by EcoVadis and were rated top 2% sustainable companies in the world.