Elopak is introducing a new tethered cap solution for its Pure-Pak cartons: the Pure-TwistFlip. The tethered cap is the latest sustainability-focused innovation announced by Elopak. The closure remains attached to the carton throughout its entire lifetime, helping to tackle the serious problem of marine littering by ensuring that the cap is disposed of properly. It is also Elopak’s lightest screw cap to date, helping to reduce the use of plastics.
CanBee Cocktails, a buzzy new brand of award-winning canned cocktails made with small-batch gin and real, simple ingredients proudly announces its debut into the ready-to-drink market. Launching with an original Bee’s Knees variety composed of farm-fresh honey and handcrafted gin, CanBee Cocktails aims to bring awareness to essential bee conservation efforts that preserve their vital presence within our delicate ecosystem.
Naked’s latest smoothie innovation Rainbow Machine, a delicious blend of seven fruits and veggies, is now available in a 64oz multi-serve bottle – perfect for families who are spending more time at home together and find themselves in need of delicious nourishment but don’t want to haul out the blender.
Hard Rock International (HRI) announced a partnership with Stewart’s Enterprises, the exclusive licensee of the original Stewart’s Root Beer brand and other popular Stewart’s beverage offerings, to bring Hard Rock Premium Hard Seltzer to fans nationwide later this year. Hard Rock Premium Hard Seltzer is crafted for music fans in a variety of stand-out options that highlight Hard Rock Cafe’s most prominent cocktails and fan favorite flavors, with each can featuring the iconic Hard Rock logo and a guitar symbol. Fans eager to bring home Hard Rock Premium Hard Seltzer can visit select beverage retailers and grocery stores nationwide beginning this holiday season.
Soylent Nutrition, the makers of Soylent complete nutrition beverages, powders & bars, rolled out improved versions of their functional drinks. This ready-to-drink product optimization comes on the heels of a number of other accomplishments in recent months for the company including new Powder formats, lower pricing on Powder subscriptions and updated packaging. The renewed focus on its core products and consumers has allowed the company to return to its mission while simultaneously restoring a sustainable business model.
As e-grocers explore high-tech solutions such as delivery drones and cashierless stores to entice consumers, food and beverage brands are looking to packaging to enhance consumer convenience and confidence in the online grocery orders they ultimately receive.
August 5, 2019
Analysis from Packaged Facts, New York, anticipates intense near-term growth supported in part by packaging innovations that make online grocery shopping a more attractive option for retailers and consumers alike.