Natalie’s Orchid Island Juice Co., Fort Pierce, Fla., announced plans to transition to PET containers for its 8-, 12-, 16- and 32-ounce bottle sizes. The 64-ounce bottle will transition to PET containers in late August. Natalie’s Lemon and Natalie’s Lime foodservice juices will remain in the HDPE packaging.
PET allows for more product transparency, is strong yet lightweight, non-reactive, shatterproof and is certified BPA free and classified as recycle 1.
“At Natalie’s, we continually seek innovative and sustainable ways to produce and package our clean, authentic juices,” says Marygrace Sexton, founder and CEO. “This is our first bottle manufacturing change in over 30 years, and we’re happy we can maintain Natalie’s distinct bottle shape, while at the same time having our updated packaging reflect our core value of producing high quality juices.”
While the new bottles will be distinguished by their magenta cap color, across all juices, other packaging elements like UPC code, GTIN number, pack/sizes and TI/HI will remain the same.
“At Natalie’s, we only implement changes that benefit our customers,” says Natalie Sexton, vice president of marketing. “Our switch to PET bottles continues our tradition of bringing excellence to our customers, be that in the form of fresh ingredients, great taste or versatile packaging.”