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Cold Foods Industry News

Booster Juice Partners with Field Roast to Offer Plant-Based Protein for the First Time

fieldroastboosterjuice.jpeg
March 1, 2022

Greenleaf Foods, SPC, owner of leading plant-based brands Lightlife and Field Roast announced it is teaming up with Booster Juice, Canada’s largest juice and smoothie chain, to bring plant-based protein to its permanent menu for the first time. 

Starting March 1, Booster Juice’s 410 locations across Canada will offer two new sandwiches featuring Field Roast Italian Garlic & Fennel Plant-Based Sausage.  

“We’re thrilled to partner with Booster Juice to offer their customers a delicious, convenient plant-based option that perfectly complements their healthy, on-the-go menu,” said Adam Grogan, president of Greenleaf Foods, SPC. “Our spicy and savory Field Roast sausage shows plant-based eating can be convenient, flavorful and a great source of protein that satisfies hunger all day long.”

Crafted with eggplant, onions, sweet peppers and seasoned with sea salt, fennel seed and garlic, Field Roast Italian Garlic & Fennel Plant-Based Sausage is packed with 27 grams of protein and makes for a delicious addition to any sandwich or wrap to keep guests satisfied on-the-go. The Booster Juice Healthy Snacking Menu will feature Field Roast in two ways starting at $7.89 CAD/each:  

  • Italian Crumble Plant-Nini: Made with Field Roast Italian Plant-Based Sausage Crumble, mixed peppers, onions, spinach and pesto served on a grilled focaccia flatbread. 
  • Italian Crumble Plant Wrap: Made with Field Roast Italian Plant-Based Sausage Crumble, mixed peppers, onions, spinach and pesto served on a grilled tortilla wrap. 

Field Roast’s culinary roots extend more than 20 years, offering high-quality plant-based meats and cheeses that inspire food enthusiasts to discover, indulge and share exciting taste adventures. The brand uses whole-food ingredients including grains, fresh-cut vegetables, herbs and legumes to create bold, flavorful taste experiences. 

About Greenleaf Foods, SPC 
Greenleaf Foods, SPC, is transforming plant-based protein with a wide array of delicious and innovative products that satisfy consumers interested in adding protein variety to their diets. Our leading brands include Lightlife and Field Roast. Together, these brands are delighting loyal, longtime fans and enticing new ones who never knew plant-based protein could taste so good. The Lightlife and Field Roast portfolios feature nearly 50 products and represent a leading market position in the refrigerated, plant-based protein category in the U.S. Greenleaf Foods, SPC is a wholly owned, independent subsidiary of Maple Leaf Foods Inc.  

 

 

KEYWORDS: Field Roast flexitarian Greenleaf Foods Lightlife plant-based

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