WHOLLY GUACAMOLE, America’s No. 1 branded, refrigerated guacamole, recently collaborated with Tajín, the top-selling Chile-lime seasoning in the U.S. WHOLLY GUACAMOLE’s new Chile Lime flavor combines the creamy goodness of guacamole with the zesty kick of Tajín’s Clásico Seasoning, offering a unique and delicious snacking experience for dip and spice lovers alike.

This innovative collaboration delivers what consumers are increasingly asking for: more spicy and bold flavors in their food. A recent study from NCSolutions showed that 62% of Gen Z say they’re more likely to purchase a food item if it’s advertised as spicy. This latest partnership from WHOLLY GUACAMOLE brings a conveniently packaged and customizable solution for spice fiends looking for a go-to dip this summer and beyond. The product includes two sachets of Tajín’s Clásico Seasoning, allowing consumers to adjust the flavor intensity to their personal preference.

“We’re constantly looking for ways to satisfy our customers’ cravings,” said Christopher Monahan, brand manager of WHOLLY GUACAMOLE. “This collaboration with Tajín unites convenience and flavor to create a bold and irresistible snack, with the high quality that keeps guacamole lovers coming back for WHOLLY GUACAMOLE again and again.”

“Tajín Clásico Seasoning is the widely versatile Chile-lime seasoning that has long been Gen Z’s go-to flavor,” said Juan Carlos Limón, brand marketing manager at Tajín USA. “Our collaboration with WHOLLY GUACAMOLE is an approachable, convenient way to bring our consumers the flavors they love in the dips they’re already snacking on. Guacamole with Tajín’s signature kick is simply a no-brainer!”

The SRP for WHOLLY GUACAMOLE’s Chile Lime product is $3.99-$4.49, and it is available at retailers nationwide, like Walmart, Albertsons (in southern California and the Mid-Atlantic) and Wegmans.

About the WHOLLY Brand
The WHOLLY brand, the home of WHOLLY AVOCADO and WHOLLY GUACAMOLE, America’s No. 1 refrigerated guacamole (based on the latest 52-week CIRCANA data), is a global leader in ready-to-eat avocado innovation, food safety and quality. All of WHOLLY’s products are made with hand-scooped Hass avocados and are gluten-free with no preservatives added. High-pressure technology (HPT) is used to help extend the shelf life of the products and maintain the avocados’ delicious flavors and nutrients while eliminating potentially harmful bacteria. The WHOLLY brand is part of MegaMex Foods, a joint venture founded by Herdez del Fuerte and Hormel Foods Corporation and one of the fastest-growing Mexican food companies in the U.S., focused on reimagining Mexican flavor.