Pre Brands Grass-Fed Beef Expands Retail Footprint
The brand also announced expanded availability of its ground beef offerings at select Kroger and Ralph’s supermarkets. The enhanced product lineups will give shoppers easier access to high-quality, better-for-you protein, making it simpler to include lean, nutrient-rich beef in their everyday meals.
Pre Brands, one of the nation’s leading grass-fed and grass-finished premium lean beef proteins, is proud to announce expansion into Stater Bros. Markets across Southern California. The retail partnership brings Pre’s high-protein, nutrient-packed portfolio of better-for-you beef products, including steaks, ground beef, and seasonal items, to shoppers throughout the region.
With nearly 170 Stater Bros. Markets throughout Southern California, the expansion significantly increases Pre's West Coast presence. This new distribution channel continues Pre's momentum in gaining additional retail space and underscores the growing consumer demand for high-quality protein options that support health and wellness goals.
The brand also announced expanded availability of its ground beef offerings at select Kroger and Ralph’s supermarkets. The enhanced product lineups will give shoppers easier access to high-quality, better-for-you protein, making it simpler to include lean, nutrient-rich beef in their everyday meals.
Beginning this fall, Pre’s 92% and 95% lean ground beef options will be available at 185 Kroger stores in the Atlanta metro area and 118 Kroger stores in the Cincinnati metro area.
Recent proprietary research from Pre reflects these consumer priorities:
- More than 75% of consumers say high protein content is the most important factor when deciding which protein to grill.
- Nearly 88% of grillers plan to purchase more ground beef this year, with this intention especially high among Gen Z (26%) and Millennials (18%).
- Pre has seen ground beef sales increase 72% in Q1 2025 compared to the same period last year, underscoring strong consumer demand for better-for-you protein.
“Our retail growth is fueled by continued consumer interest in better-for-you beef, especially among families and younger generations focused on health, nutrition, and sourcing transparency,” said Nicole Schumacher, chief marketing officer, Pre Brands. “Stater Bros. Markets is a trusted name in Southern California, known for fresh, affordable quality, and we're thrilled to offer their shoppers premium options for everything from a weeknight meal to a celebratory occasion.”
Pre's entire portfolio of products is 100% grass-fed and grass-finished from pasture to plate. Sourced from cattle that graze year-round on nutrient-rich grasses in New Zealand and Australia, regions known for their superior animal welfare standards and climate, Pre beef delivers consistent flavor and quality in its nutrient-rich products. Pre’s beef products are, on average, 62% leaner and contain 37% fewer calories than USDA Choice options, offering up to 31 grams of protein and 170 mg of omega-3s per serving.
About Pre Brands
Pre Brands is one of the leading grass-fed and grass-finished premium lean beef proteins available nationwide at grocery, club, and e-commerce channels, including Instacart. Pre beef is sourced from cattle in New Zealand and Australia and is 100 % pasture-raised and grazed for their whole lives on lush, nutrient-rich grasses in accordance with the strictest beef standards in the world. This commitment to a 100 % grass-fed and grass-finished, wet-aged process results in high-quality, great-tasting lean beef products with transparency from pasture to package to plate. Pre's portfolio of products includes steaks, ground beef, marinades and seasonal items have no added hormones, are Non-GMO Project verified, Halal compliant and Whole 30, Paleo and Keto certified.
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