Tropicana Debuts New 'Essentials' Blends

Just in time for back-to-school season, Tropicana is launching Tropicana Essentials, a new line of orange juice blends at a more affordable price point compared to premium orange juices.
As the back-to-school season kicks into high gear, parents are juggling more than ever, planning, packing and penny-pinching their way through busy mornings. To help, Tropicana has introduced Tropicana Essentials, a new orange juice blend designed to ease the everyday hustle at a more affordable price point compared to premium orange juices. With the fresh orange taste that families love and added vitamins and minerals, the Tropicana Essentials delivers a simple win when it’s needed most without sacrificing taste or quality.
Made with a delicious blend of orange, apple and pear juices, the Tropicana Essentials contains no added sugar and is a good source of antioxidant vitamins C and E, calcium and vitamin D. Available in three varieties — Orange Blend (No Pulp), Orange Blend (Some Pulp) and Orange Mango Blend (No Pulp) — it’s the kind of small, satisfying win that parents need to power through the school-year scramble.
“Back-to-school season can feel like a marathon, and [the] Tropicana Essentials is exactly what families need to start the morning strong,” said Tina Lambert, chief marketing officer at Tropicana Brands Group. “Tropicana has always been committed to making great-tasting juice accessible to everyone. [The] Tropicana Essentials continues that tradition with a nutritious, delicious, fresh taste at a more affordable price point.”
The Tropicana Essentials is available now at major retailers nationwide, including Target, Kroger and Albertsons, at a suggested retail price of $3.89 for a 46-fluid-ounce bottle.
About Tropicana Brands Group
Tropicana Brands Group brings together an exciting global portfolio of some of the world’s most iconic juice brands, including Tropicana, Naked, KeVita, Izze, Dole and Copella. Established in 2022 as a joint venture between PAI Partners and PepsiCo, the company aims to promote new growth for its business, create opportunities for its people, and accelerate a vision to be the undisputed global leader in fresh and chilled beverages. With a global footprint of more than 2,000 associates that span North America and Europe, the company is proud of its industry-leading capabilities in areas that include innovation, R&D, manufacturing, distribution, sales, marketing and nutrition expertise.
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!







