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New Retail Products

Eggo Unveils 3 New Protein-Packed Waffle and Pancake Flavors

Eggo Protein products
Kellanova

The new Eggo Protein Waffles and Pancakes are available now at retailers nationwide for a suggested retail price of $5.99 for a 10-pack of waffles or a 12-pack of pancakes.

September 30, 2025

Protein never tasted this good. Eggo is changing the breakfast game with an expanded lineup of protein waffles and pancakes that deliver the same delicious taste you know and love in every fluffy bite. As the only leading waffle brand with 20% of your recommended daily value of protein in every serving, Eggo proves you don't have to sacrifice taste to fuel your morning.

Building on last year's popular debut of Chocolate Chip Brownie and Strawberry Delight Protein Waffles, Eggo is introducing three new crave-worthy flavors that bring more variety to the breakfast table. These new additions offer the tastiest way yet to get the protein your family needs.

  • Buttermilk Vanilla Protein Waffles: Crispy on the outside and fluffy on the inside, these waffles deliver cozy buttermilk flavor with a touch of vanilla – an everyday favorite that parents can feel good about serving.
  • Vanilla Protein Pancakes: These pancakes bring smooth vanilla flavor in every fluffy bite. The perfect way to fuel teens with the taste they crave.
  • Blueberry Protein Pancakes: Bursting with juicy blueberry flavor, these pancakes turn a breakfast classic into the protein choice everyone agrees on.

"When getting the protein you need feels impossible, Eggo makes it irresistible," said Alicia Mosley, vice president of marketing, frozen foods at Kellanova. "We've focused on keeping taste first while delivering an excellent source of complete protein in every bite. Families are surprised that protein-packed waffles and pancakes can taste this good – but Eggo proves you can fuel your morning without giving up the taste everyone loves."

The new Eggo Protein Waffles and Pancakes are available now at retailers nationwide for a suggested retail price of $5.99 for a 10-pack of waffles or a 12-pack of pancakes.

About Kellanova
Kellanova is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles, Cheez-It, Pop-Tarts, Kellogg's Rice Krispies Treats, RXBAR, Eggo, MorningStar Farms, Special K, Coco Pops, and more, Kellanova's vision is to become the world's best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our net sales for 2024 were approximately $13 billion. At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). 

 

KEYWORDS: breakfast Eggo frozen breakfast frozen breakfast items frozen pancakes frozen waffles Kellogg's protein-rich foods

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