As demand for convenient, better-for-you snacks continues to surge, OH SNAP! is marking National Pickle Day – November 14 – with two major announcements: new consumer survey insights and a brand refresh designed to reflect the bold, craveable flavors fans love.

A refreshed look and packaging aimed at improving consumer experience, recognition and shelf impact. The modernized design features:

• Flying pickle icon to strengthen brand recognition across the portfolio.
• Second tear notch for a cleaner, easier snacking experience.
• Updated product imagery with greater appetite appeal.
• Brighter, cleaner layout that enhances flavor visibility and readability on the shelf.

The brand also released a new survey of 1,000 U.S. adults that uncovers just how much Americans love pickles, highlighting key trends from pickles being the new potato chip to Americans experimenting with them in unexpected ways.  

OH SNAP!’s National Pickle Day Survey Insights:

• Pickles are the new potato chip: Over half (57%) reach for single-serve or snack pack pickles - nearly just as many as those who enjoy pickle-flavored snacks (58%) like chips or popcorn.
• Pickle creativity is on the rise: Nearly half of Americans are getting experimental with their pickles, from pickle-topped pizza to pickle tacos and beyond.
• Crunch is king: 86% of Americans say the perfect pickle must crunch, and 85% prefer it cold - proving the snap really does matter.

OH SNAP! will continue building on this momentum with the national rollout of its new Chil-Lime flavor in January.