I Can't Believe It's Not Butter! is entering a new era with its reformulated products that are built for modern cooking – offering both culinary performance and certain essential nutrients in every bite. 

The new I Can't Believe It's Not Butter! products are creamy and NutriRich, meaning they deliver an excellent source of Vitamins A, D, E and B12 and, depending on the product, 10-20% of the recommended daily value of the essential fatty acid Omega-3 ALA in each tablespoon serving.

To mark this evolution, I Can't Believe It's Not Butter! has collaborated with Gordon Ramsay, a world-renowned chef who is known for his expectations of the highest standards in the kitchen, demonstrating that next-level culinary performance and nutrient benefits can be delivered together, without compromise.

Chef Gordon Ramsay's endorsement marks a major milestone as I Can't Believe It's Not Butter! repositions itself for the next generation of home cooks – people who refuse to choose between great taste and nutritional value. 

"I don't put my name on anything unless I've used it myself and know it can perform in a real kitchen," said Chef Gordon Ramsay. "My team and I tested the new I Can't Believe It's Not Butter! products for various uses, including in baking, sauces and my delicious scrambled eggs, and they delivered consistently in flavor and texture. Perfect for home cooks who want great taste."

I Can't Believe It's Not Butter!'s complete NutriRich product lineup includes:

•  Original: Creamy, buttery taste and an excellent source of Vitamins A, D, E, and B12 and Omega-3 ALA. Available in various sized tubs at retailers nationwide.
• Light: Is an excellent source of Vitamins A, D, E, and B12 and a good source of Omega-3 ALA. Available in various sized tubs at retailers nationwide.
• Extra Creamy: Premium buttery blend crafted with 8% fresh cream for ultra-smooth, luxuriously thick texture. Coming soon in both a tub and sticks format at retailers nationwide.

About Flora Food Group
Flora Food Group offers consumers the next generation of delicious, nutritious foods in four growing dairy and dairy free categories: butters and spreads, creams, culinary ingredients, and cheeses. We hold leadership positions in many of the 100+ countries where we operate and here in the US with our beloved iconic brands including Country Crock, I Can't Believe It's Not Butter! , and Violife. We have 150+ years of heritage, deep R&D expertise, and a relentless commitment to delivering delicious, nutritious food to consumers in retail and professional foodservice settings. Flora Food Group employs ~4700 employees and reported net sales EUR 3.1 billion in 2024.