Reformulated I Can’t Believe It’s Not Butter!
Unilever USA, Englewood Cliffs, N.J., transformed its buttery spreads portfolio, beginning with I Can’t Believe It’s Not Butter! (ICBINB) in Original, Light and Olive Oil.
Featuring new recipes made with real, simple ingredients like a blend of plant-based oils, purified water and a pinch of salt and no artificial preservatives, the ICBINB is the first Unilever spread to be made with non-GMO-sourced ingredients.
The new spreads provide a source of good fats similar to those found in avocados, walnuts and almonds, and can be part of an overall healthy, balanced diet. Plus, they’re made in a newly renovated facility in New Century, Kan., that currently sends "zero waste" to landfill, with a commitment to be 100% powered by renewable energy by 2020.
Furthermore, its redesigned packaging consists of a new, rectangular shape that is more space-efficient in the refrigerator, dishwasher safe (top rack only), re-usable and recyclable.