In response to growing demand for foods with simple ingredients, Unilever USA, Englewood Cliffs, N.J., introduced two new spreads— I Can't Believe It's Not Butter! Deliciously Simple and Country Crock Simply Delicious.
The rich and creamy spreads are a blend of simple ingredients such as canola oil, non-fat yogurt, salt and natural flavors. With no artificial preservatives and 0 grams trans-fat per serving, both spreads are said to offer a better-for-you nutritional profile than butter.
"Consumers are seeking foods with simpler ingredients, and it's our responsibility as the global leader in the spreads category to listen and respond to those needs," says Mike Faherty, vice president foods. "I Can't Believe It's Not Butter! Deliciously Simple and Country Crock Simply Delicious offer consumers the simplified recipe they are looking for, while delivering delicious flavor and adding richness to any meal."
In addition to the new recipe, consumers will find both spreads in new 12-ounce rectangular tubs that easily fit in the refrigerator and feature images of some of the simple ingredients used to make the new products.
I Can't Believe It's Not Butter! Deliciously Simple holds a suggested retail price of $3.19, while Country Crock Simply Delicious boasts a suggested retail price of $2.39.