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Silk Refreshes Line of Oatmilks with New Formula and Rebranded Packaging

Dairy Free Oat Milk Silk Original
Dairy Free Oat Milk Silk Zero Sugar
Dairy Free Oat Milk Silk Vanilla
Dairy Free Oat Milk Silk Extra Creamy
Dairy Free Oat Milk Silk Original
Dairy Free Oat Milk Silk Zero Sugar
Dairy Free Oat Milk Silk Vanilla
Dairy Free Oat Milk Silk Extra Creamy
May 26, 2021

Danone North America's Silk continues to see strong category increases in the oat beverage category with triple-digit growth. Oat continues to be a consumer favorite in plant-based offerings, so Silk plans to be assertive in this segment, recognizing the potential in the oatmilk category. Most recently, Silk has re-introduced Silk Oatmilk with refreshed packaging and formula in four SKUs: Original, Zero Sugar, Vanilla, and Extra Creamy.

Silk Oatmilk starts with oats that are grown in sun-filled fields. After harvesting, oats are ground, soaked and slow cooked using a unique process; one that unlocks a smooth, mouthwatering taste. From there, Silk’s oat goodness is blended with filtered water, vitamins and minerals.

Silk Oatmilk is versatile and can be enjoyed in cereal, in smoothies, in coffee or straight from the glass. All four flavors are available at grocery stores nationwide for an MSRP of $3.99. 

KEYWORDS: dairy-free milk Danone North America oatmilk packaging redesign rebranding Silk

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