New Snickers Ice Cream Minis Brings Maximum Satisfaction

Bringing big flavor to a mini format, Snickers Ice Cream Minis come in five multi-textural flavors, making it easier than ever to enjoy a moment of chill, whether it's a quick afternoon treat or a sweet bite on the go.
Snickers Ice Cream, proudly part of Mars, is unveiling a big addition to its permanent lineup: Snickers Ice Cream Minis.
Bringing big flavor to a mini format, Snickers Ice Cream Minis come in five multi-textural flavors, making it easier than ever to enjoy a moment of chill, whether it's a quick afternoon treat or a sweet bite on the go.
Consumers are seeking mini-sized items more so than ever, for little moments of snackable enjoyment throughout the day. Snickers Ice Cream Minis pack all the signature textures and flavors fans love — creamy ice cream, smooth caramel, crunchy nuts and a chocolatey shell — into a few perfectly snackable bites.
The five-flavor lineup includes:
- Snickers Original – The classic combo of 100% real creamy peanut butter ice cream, smooth caramel and crunchy peanuts, all in a chocolatey shell.
- Snickers Crunchy Peanut Butter – A bolder, crunchier take on the original, packed with even more roasted peanuts and its signature chewy caramel glaze for an elevated, texture-rich bite.
- Snickers Almond – A nutty twist that delivers creamy vanilla ice cream, smooth caramel and added crunch from almonds, coated in a chocolatey shell.
- Snickers Salted Caramel – Salty, sweet and chill collide to create the ultimate satisfaction in one bite, featuring salted caramel ice cream, layered with caramel and peanuts in a chocolatey shell.
- Snickers x M&M'S Minis – Two iconic brands join forces for the first time in ice cream, delivering caramel, peanuts, M&M'S Minis and peanut butter ice cream — available exclusively at Walmart.
"Snickers Ice Cream is the biggest candy brand in the freezer aisle, and now we're raising the bar with a cool, snackable treat that's perfect for moments when you want to kick back and chill," said Chanel Gant, Mars Ice Cream marketing director. "We're thrilled to introduce Snickers Ice Cream Minis, delivering the candy-inspired flavors consumers are looking for in the ice cream category with the satisfying taste and textures only Snickers can provide."
About Mars Incorporated
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a $65bn+ family-owned business, our diverse and expanding portfolio of leading pet care products, veterinary services, and quality snacking and food products delight millions of people and support pets all around the world. With the strategic acquisition of Kellanova, we have further enhanced our capabilities and expanded our reach in the global market. We produce some of the world's best-loved brands including ROYAL CANIN, PEDIGREE, WHISKAS, CESAR, DOVE, EXTRA, M&M'S, SNICKERS, BEN'S ORIGINAL, and now, iconic brands from Kellanova including Pringles, Cheez-It and Pop-Tarts. Our international networks of pet hospitals, including BANFIELD, BLUEPEARL, VCA, and ANICURA, span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH offers breakthrough capabilities in pet diagnostics. The Mars Five Principles — Quality, Responsibility, Mutuality, Efficiency and Freedom — inspire our more than 170,000 Associates to act every day to help create a better world for people, pets and the planet.
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!






