M&M'S Ice Cream Holiday Fun Cups are here, offering a delicious treat for those looking to get into the holiday spirit this year. M&M'S Ice Cream Holiday Fun Cups are filled with vanilla-flavored ice cream, a chocolate swirl and mixed with plenty of festive red and green M&M'S Minis for fans to enjoy.

Recent research has shown that Americans no longer view ice cream as a treat just for the warmer weather, with 48% of consumers admitting to keeping ice cream in their freezer year round[1], with nearly a quarter (22%) of ice cream sales occurring during the winter[2].

New M&M'S Ice Cream Holiday Fun Cups will begin rolling out at retailers nationwide in packs of 10. The treat joins the current M&M'S Ice Cream portfolio, which includes M&M'S Ice Cream Cones, M&M'S Ice Cream Fun Cups available in Vanilla with Chocolate Swirl and Chocolate Swirl and M&M'S Ice Cream Cookie Sandwiches, available in Vanilla, Mint, Classic and Chocolate. The Mars Wrigley Ice Cream Portfolio also includes a variety of TWIX Ice Cream Bars and SNICKERS Ice Cream bars. 

[1] Source: Numerator 2020, Food Business News 

[2] Source: Numerator 2020, Talking Retail

About Mars

For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us

Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 125,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world's best-loved brands including DOVE, EXTRA, M&M's, MILKY WAY, SNICKERS, TWIX, ORBIT, PEDIGREE, ROYAL CANIN, SKITTLES, BEN'S ORIGINAL, WHISKAS, COCOAVIA, and 5; and take care of half of the world's pets through our nutrition, health and services businesses, including AniCura, Banfield Pet Hospitals, BluePearl, Linnaeus, and VCA.