M&M'S Ice Cream Holiday Fun Cups are here, offering a delicious treat for those looking to get into the holiday spirit this year. M&M'S Ice Cream Holiday Fun Cups are filled with vanilla-flavored ice cream, a chocolate swirl and mixed with plenty of festive red and green M&M'S Minis for fans to enjoy.
Recent research has shown that Americans no longer view ice cream as a treat just for the warmer weather, with 48% of consumers admitting to keeping ice cream in their freezer year round, with nearly a quarter (22%) of ice cream sales occurring during the winter.
New M&M'S Ice Cream Holiday Fun Cups will begin rolling out at retailers nationwide in packs of 10. The treat joins the current M&M'S Ice Cream portfolio, which includes M&M'S Ice Cream Cones, M&M'S Ice Cream Fun Cups available in Vanilla with Chocolate Swirl and Chocolate Swirl and M&M'S Ice Cream Cookie Sandwiches, available in Vanilla, Mint, Classic and Chocolate. The Mars Wrigley Ice Cream Portfolio also includes a variety of TWIX Ice Cream Bars and SNICKERS Ice Cream bars.
 Source: Numerator 2020, Food Business News
 Source: Numerator 2020, Talking Retail
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