With warmer days just ahead, Mars has unveiled its newest ice cream innovation, the TWIX Cookies & Creme Ice Cream Bar. Inspired by the TWIX Cookies & Creme Chocolate Candy Bar, this frozen treat is packed with creamy vanilla ice cream mixed with chocolate cookie pieces, topped with crunchy chocolate cookies. As the world adjusts to new ways of living, taking the time to find joy in everyday moments can make our days brighter. Whether its birthdays and graduations, video-chatting with family or simply winning game night, many days are filled with little moments worth celebrating.
"We're thrilled to kick off summer celebrations this year with our TWIX Cookies & Creme Ice Cream innovation," said Jayesh Shah, Mars Ice Cream Marketing Director. "This frozen treat offers an exciting new twist on our classic ice cream bar, and we hope it delivers a welcomed smile to fellow TWIX fans this summer season."
Mars will spend the summer scouring social media to find and gift TWIX Cookies & Creme Ice Cream Bars to fans in need of a smile. The brand encourages fans to post on social media using #TwixIceCream for consideration. The ice cream bars are available nationwide at grocery and convenience stores in Singles (2.9 oz), and Multipack boxes (11.58 oz) with a standard retail price (SRP) of $4.29.
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With more than $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M's, SNICKERS, TWIX, MILKY WAY, DOVE, PEDIGREE, ROYAL CANIN, WHISKAS, EXTRA, ORBIT, 5™, SKITTLES, UNCLE BEN'S, and COCOAVIA. Mars Associates proudly take care of half of the world's pets through our nutrition, health and services businesses such as Banfield Pet Hospitals, BluePearl, Linnaeus, AniCura, VCA and Pet Partners. Headquartered in McLean, Virginia, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our more than 125,000 Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.