Mars debuts candy bar-flavored ice cream bars, chocolate milk
Mars Wrigley Confectionery, Hackettstown, N.J., entered the freezer aisle with new candy bar-inspired ice cream bars—SNICKERS Dark Chocolate Ice Cream Bars and TWIX Triple Chocolate Ice Cream Bars.
The new SNICKERS Dark Chocolate Ice Cream Bars features creamy peanut butter chocolate ice cream, peanuts and caramel, coated in rich dark chocolate, while the new TWIX Triple Chocolate Ice Cream Bars feature creamy chocolate ice cream coated with smooth caramel and crunchy chocolate cookies and dipped in chocolate.
"We are thrilled to expand our ice cream line with the launch of new SNICKERS Dark Chocolate Ice Cream Bars and TWIX Triple Chocolate Ice Cream Bars," says Emily Strobel, marketing director of Mars Ice Cream. "These two decadent innovations feature a combination of rich, new flavors and a blend of creamy chocolate that make them the perfect summer treat for chocolate lovers everywhere."
Both bars are available at major convenience, drug, mass and grocery stores nationwide for suggested retail price of $4.19 for 6-pack or $1.99 for individual ice cream bars.
Mars also debuted new SNICKERS- and TWIX-flavored chocolate milk.
The SNICKERS-flavored kind delivers a bold, nutty flavor balanced with the intense sweetness of gooey caramel and rich chocolate, while the TWIX-flavored chocolate milk combines smooth chocolate, rich caramel and cookie.
Each variety is made with real milk and provides 14 grams of protein per bottle. These flavored chocolate milk offerings are available at convenience stores nationwide for a suggested retail price of $2.49 each.