Bradman Lake, a global leader in packaging technology, has successfully engineered and commissioned a customized cartoning and shrink-wrapping solution for Birds Eye, part of the Nomad Foods Group.

Installed at Birds Eye’s flagship Lowestoft facility, the system is designed to efficiently package up to 770 individual potato waffles per minute into cartons in collations of 10 or 18. These cartons are then collated and wrapped in groups of 10 or 6 on edge - meeting rigorous hygiene standards and exacting customer specifications.

Birds Eye required a high-speed, hygienic packaging line capable of feeding waffles into cartons, then collating and shrink-wrapping them in precise formats (10 or 6 on edge). The system needed to integrate with an extended wash-down, hand-fed infeed and allow space for downstream labelling, all while maintaining flexibility, reliability and performance under demanding production conditions.

Bradman Lake delivered a specialized packaging line featuring an SL903 End-Load Cartoner and RTSW Shrink Wrapper, each with hygienic stainless-steel build with UKCA certification, for a throughput of up to 130 cartons per minute

The system is future-ready, offering flexibility for upgrades and ensuring compliance with strict food safety regulations.

“Bradman Lake’s ability to meet our exact specifications after evaluating the existing issues, design changes were designed and implemented to take this into account, they provide exceptional after-sales support which was key to this project’s success,” said Chris Wilkinson, project manager at Birds Eye.

Birds Eye is one of the UK’s most iconic food brands and a cornerstone of Nomad Foods Group—Europe’s leading frozen food company. Renowned for quality, sustainability, and innovation, Birds Eye offers a wide range of frozen products including vegetables, fish and its beloved potato waffles. 

About Bradman Lake
 Established in 1948, Bradman Lake provides innovative packaging solutions to an international client base. The company is a leading designer and manufacturer of packing machinery and turnkey systems to the bakery & biscuit, chocolate & confectionery, dry foods, chilled and frozen foods, consumer, pharmaceutical and healthcare sectors. In 2022 the company was awarded the prestigious Queens Award for Enterprise. Bradman Lake’s manufacturing plants are located at Beccles and Bristol in the UK and Rock Hill, SC, in the United States. Bradman Lake is a wholly owned subsidiary of the multi-disciplined UK engineering and manufacturing group, Langley Holdings plc.