Elmhurst 1925 Launches Clean Protein RTD

Each 11-ounce carton contains 4 grams or less total sugar, just 190 calories, and provides up to 44% of the daily recommended protein value, along with an excellent source of iron plus other nutrients including fiber, calcium, and potassium – delivering meaningful nutrition without compromise. The line is also Certified Kosher, Gluten-Free, Vegan, and Non-GMO.
Elmhurst 1925, maker of the world's finest plant-based dairy products, is proud to introduce Clean Protein, a ready-to-drink plant-based protein beverage delivering 27 grams of complete protein with just 190 calories and absolutely no gums, seed oils, or artificial sweeteners. The launch reflects Elmhurst's commitment to simple ingredients, superior performance, and the cleanest ingredient lists in an entirely new category for the brand – RTD protein.
Crafted from cashew milk or pistachio milk for a naturally creamy base, Clean Protein redefines what protein can be: smooth, creamy, satisfying, and refreshingly clean. It delivers a high-performance 27g of quality plant protein from mung beans and peas in a naturally silky single-serve format without additives.
Each 11-ounce carton contains 4 grams or less total sugar, just 190 calories, and provides up to 44% of the daily recommended protein value, along with an excellent source of iron plus other nutrients including fiber, calcium, and potassium – delivering meaningful nutrition without compromise. The line is also Certified Kosher, Gluten-Free, Vegan, and Non-GMO.
Unlike other protein beverages on the market, Clean Protein is naturally sweetened, using cane sugar and monk fruit, and completely free from gums, seed oils, carrageenan, cellulose gels, artificial sweeteners and other common additives. The result is a velvety, rich texture without the chalkiness – proof that plant-based protein can be both clean and craveable.
"Today's protein consumers are looking for better options that help them meet their macros without sacrificing ingredient integrity, great taste, or convenience," said Heba Mahmoud, senior director of brand and innovation at Elmhurst 1925. "With Clean Protein, we're excited to bring shoppers a ready-to-drink option that eliminates the usual category tradeoffs – each creamy variety delivers 27 grams of high-quality protein with fewer calories, less sugar, no artificial anything, and a smooth, creamy taste people will actually crave. Too often, shoppers have had to choose between clean ingredients and a protein shake that genuinely tastes good, and that's exactly the gap we set out to solve. Elmhurst has always been committed to offering the cleanest, creamiest, and most nutritious plant-based options on the market, and Clean Protein was developed to meet those same high standards. We're thrilled to meet shoppers in a new aisle and bring better plant-based nutrition to more households than ever before."
Clean Protein debuts in four indulgent, crave-worthy flavors designed to deliver both performance and taste without any chalkiness:
- Pistachio Crème – 2026 NEXTY Award Winner – An elevated take on a trending flavor, crafted with Elmhurst's velvety pistachio milk and real vanilla extract for a creamy, indulgent finish.
- Sea Salt Chocolate – Elmhurst's twist on the ultimate classic is crafted with real, rich cocoa, creamy cashew milk, and a pinch of salt for a rich, comforting and indulgent flavor.
- Vanilla – This fan-favorite flavor is crafted with real vanilla extract and dreamy cashew milk for a smooth, creamy taste with just a touch of natural sweetness.
- Strawberries and Cream – Crafted with real strawberry puree and creamy cashew milk for a bright, juicy flavor that's perfectly nostalgic and anything but artificial.
Every product is crafted using Elmhurst's patented HydroRelease method, which uses only water to separate and recombine the nutritional components of nuts, grains, or seeds. This process maintains the integrity of the source ingredient without added gums, oils, or emulsifiers, while upcycling waste into energy and operating with 100% renewable hydropower.
All Elmhurst products are made without carrageenan, gums, oils, or other emulsifiers, and are Non-GMO Project Verified, dairy-free, OU Kosher, and vegan.
The Clean Protein line will be launching in-stores nationwide with Sprouts Farmers Market.
About Elmhurst 1925
Elmhurst 1925 makes simple, nutritious, and incredibly delicious plant-based dairy products. Elmhurst was founded in 2017, but the company's roots date back to 1925. Originally Elmhurst Dairy, the multigenerational, family-run organization operated for almost a century under Max Schwartz and son Henry. Sensing the need for cleaner, more nutritious, high-quality plant-based alternatives, Henry made a progressive pivot and decided to close his famous dairy plant and founded Elmhurst Milked. All Elmhurst products are crafted through the company's unique HydroRelease method. Using just water, this process separates the nutritional components of a nut, grain or seed before reassembling them as a creamy plant milk, maintaining the full nutrition of the source ingredient without added gums, oils or emulsifiers. HydroRelease upcycles any waste into energy and is powered by 100% renewable Hydroelectric Power to drive sustainability every step of the way.
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