Serendipity’s new “I Said I Love Blue First” ice cream bars are now available exclusively on Gopuff in as fast as 15 minutes.

Serendipity, the ultra-premium treat brand co-owned by artist and entrepreneur Selena Gomez, and Gopuff, the leading instant commerce platform, announced the next phase of their partnership with the launch of a new, exclusive frozen treat. 

Launching in honor of the first anniversary of the album, the new bars feature a creamy blue vanilla bean base swirled with fudge and cookie bits, coated in a premium blue chocolate candy shell. Priced at $7.49 per 4-bar box, these delicious treats bring the whimsical magic of Serendipity directly to doorsteps across the country via Gopuff.

“I wanted to create something special to celebrate the one-year anniversary of the album and these bars felt like the perfect way,” Gomez said. “Serendipity has always been associated with moments of joy and partnering with Gopuff lets us deliver that feeling straight to your doorstep. This collaboration means so much to me, and I can’t wait for everyone to taste this new flavor." 

This partnership gives Serendipity a direct line to fans, ensuring every craveable "I Said I Love Blue First" bar arrives perfectly frozen and ready to eat in minutes.

"Gopuff has the power to turn cultural moments into instant experiences," said Tyler Stewart, head of marketing at Gopuff. "By partnering with Selena and Serendipity, we are giving fans a way to engage with the music and brands they love in a completely fresh, tangible way. It’s all about giving fans unique ways to experience the brands and creators they love most."

Serendipity today also launched Selena Gomez's Cookies & Cream Remix Pint and its world-famous Serendipity Frrrozen Hot Chocolate Pint, both priced at $6.99 and now available on Gopuff in select markets nationwide.