The new I*SKREAM chocolate-covered ice cream bars joins the 4 out of 10 businesses owned by women in the U.S. I*SKREAM reflects a growing trend of women wanting to start and own their own companies and have control over their lives and how those lives impact others.
Founder Susan Patrick started I*SKREAM with the mission to create a no-sugar-added ice cream she could serve to her four children. Sweetened with stevia, I*SKREAM offers seven flavors for sale online starting this month. "I wanted to return to work after having my children," says Patrick. "However, my passion was in making something I could feel happy to give to them, but I also made it for anyone who wants or needs to reduce their sugar. I love stevia because it's been used for centuries and is 100 percent natural and safe."
It took over two years to create a taste in her chocolate-covered bars that was decadent but with only 140 – 170 calories and 3-4 grams of sugar. That's why Susan calls the bars a "supertreat". "Starting this company is hard but it also gave me control and flexibility," says Patrick. Owning the company also gave her the power to insist on ingredients like fresh banana puree, organic cocoa nib, pure bourbon vanilla and nutmeg.