All products will be in the new packaging, which is an evolution of the current design, now popping on shelves with brighter colors and more appetizing flavor appeal.
The beautiful lineup of flash frozen, pre-cooked and par-baked dishes - from mouth-watering meat dishes, soups and sauces, to breads, rolls and mini bundts - offers a refreshing departure from the onslaught of over-complicated meal kits.
Iconic yellow trucks helped pioneer the DTC model.
September 23, 2024
Founded in Marshall, Minnesota, the company formerly known as Schwan's grew to a nationwide frozen food delivery leader with the country’s largest fleet of freezer trucks.
The Prepared & Ready expansion is part of Blue Apron’s plans to grow the category to hundreds of recipes, focusing on increased variety and dietary flexibility.
Together, the two teams are introducing a co-created collection of roasts inspired by a mutual love of coffee and its revered place in their daily ritual and creative process.