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New Retail Products

Fish Fixe Levels Up Seafood Delivery

Fish Fixe
Fish Fixe

Home cooks should look for the MSC blue fish label to know it’s wild-caught and certified sustainable, and the ASC sea green label to know your fish was farmed responsibly, for people and planet.  

December 2, 2025

Sustainable, crave-worthy seafood is now easier than ever at home. Fish Fixe, the “Shark Tank”-endorsed, family-run seafood brand that delivers restaurant-quality seafood straight to your kitchen, is improving its lineup with four new crave-worthy options: Marine Stewardship Council (MSC) certified sustainable Alaskan Sockeye Salmon and Icelandic Haddock, plus Aquaculture Stewardship Council (ASC) certified responsible Cobia and Rainbow Trout. 

Home cooks should look for the MSC blue fish label to know it’s wild-caught and certified sustainable, and the ASC sea green label to know your fish was farmed responsibly, for people and planet.  

“Americans want meals that are fast, protein-packed, and actually taste amazing,” said Chris Harrington, chief fishmonger at Fish Fixe. “At Fish Fixe, we make it easy to enjoy seafood that’s sustainably fished, responsibly farmed, and restaurant-quality without ever leaving your home. Partnering with MSC and ASC means our seafood has been rigorously verified as sustainable, traceable, and responsibly sourced, so home cooks can feel confident in the choices they bring to their dinner table.”

Why These Fish Deserve a Spot on Your Plate:

  • MSC Certified Alaskan Sockeye Salmon: Wild and certified sustainable, this Salmon is harvested in the pristine waters of Bristol Bay, Alaska. It’s packed with protein and Omega-3s, making it one of the healthiest and wholesome foods on earth.
  • MSC Certified Icelandic Haddock: Wild and certified sustainable, Icelandic Haddock is caught in the Westfjord Region of Iceland. It delivers a clean, delicate flavor with a hint of natural sweetness.
  • ASC Certified Riverence Provisions Rainbow Trout: Responsibly raised along the Snake River in Idaho to meet the world’s strictest aquaculture certification standards, this Rainbow Trout offers a mild and clean flavor, and is packed with essential vitamins and minerals.
  • ASC Certified Open Blue Cobia: Responsibly raised off the coast of Panama, this open ocean Cobia meets the strictest standards for responsible farming, resulting in a mild, white fish that is tremendously versatile and packed with Omega 3s. 

Fish Fixe makes seafood approachable for everyone—from cooking amateurs to seasoned home chefs—by providing expertly sourced sea proteins, easy thaw-and-prep instructions, simple recipes, and nationwide delivery. Boxes start at $119.00 and range from 8 to 24 portions.

Customers can add not only Sockeye Salmon, Icelandic Haddock, Rainbow Trout, and Cobia to their boxes, but also other delicious offerings like Gulf Shrimp, Patagonian Sea Scallops, and Yellowfin Tuna. These four new certified options are available now and continue Fish Fixe’s mission: bringing responsibly sourced, crave-worthy seafood to more American dinner tables, one delicious portion at a time.

About Fish Fixe
Based in Houston, Fish Fixe is a frozen, premium seafood delivery service that makes restaurant-quality seafood at home effortless. Each responsibly sourced catch—wild-caught or sustainably farmed—is flash-frozen at peak freshness, perfectly portioned, individually packaged, and delivered straight to the customer’s kitchen. Fish Fixe provides foolproof instructions for thawing, prepping, and cooking, along with easy, chef-tested recipes, designed for every skill level. Founded in 2017 by Texas A&M soccer teammates Melissa Harrington and Emily Castro, Fish Fixe is committed to helping busy families thrive on the health benefits of seafood, while offering convenience, flavor, and sustainability. Backed by a Shark Tank deal with Lori Greiner, the brand combines trust, quality, and approachability in every box. Boxes start at $119 and include 8 - 24 portions. 

KEYWORDS: DTC fish sustainable seafood

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