Ore-Ida is bringing personality back to your plate, and tapping directly into Gen Z’s love of playful, shareable food, with the launch of Dino Tater Tots and Star Tater Tots - its first new Tater Tots shape in nearly two decades.

The new lineup brings playful shapes to the same crispy-outside, fluffy-inside Tater Tots people already love, blending nostalgia with what’s trending right now:

• Dino Tater Tots turn mealtime into a prehistoric adventure, tapping into the cross-generational love of dinosaurs - from childhood nostalgia to pop culture fascination - in a format that is easy for parents and fun for kids. Bringing a sense of imagination and adventure to the plate, Dino Tater Tots offer a playful new twist.    
•  Star Tater Tots are made for moments that shine. Launching as a partner of America 250, Star Tater Tots will debut with limited-edition America 250 packaging to mark the nation’s 250th anniversary celebrations - from summer grilling season to everyday dinners that deserve a little extra sparkle. 

Ore-Ida Dino Tater Tots and Star Tater Tots are available at major retailers nationwide in 28-ounce bags and in 5-pound club sizes.

A fun upgrade to a freezer staple, the new shapes are designed to bring novelty and fun to every plate, especially as younger consumers continue to gravitate toward innovation from brands they already know and love. Backed by more than 70 years of heritage and trust as the brand that invented Tater Tots, Ore-Ida is evolving the staple for a new generation of potato lovers.

This launch builds on the brand’s latest platform launch - “Ore-Ida or Nothing” - which proves that when it comes to potatoes, nothing beats the original - no matter the shape. 

About the Kraft Heinz Company
We are driving transformation at The Kraft Heinz Company, inspired by our purpose, Let's Make Life Delicious. Consumers are at the center of everything we do. With 2021 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we're dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways.