The Heroes Edition flavor celebrates America’s 250th and supports the company’s commitment to Folds of Honor

In celebration of America’s 250th anniversary, the Prairie Farms Family of Companies is proud to introduce Red, White & Boom Ice Cream, a heroes edition offering available from both Prairie Farms and Hiland Dairy.

More than a seasonal flavor, Red, White & Boom reflects the company’s ongoing commitment to Folds of Honor, with a pledge to fund 50, $5,000 academic scholarships for the families of America’s fallen or disabled military and first responders.

Red, White & Boom also represents an important step forward in the company’s commitment to eliminating artificial colors, aligning with growing consumer preference for more natural ingredients and clean label products.

Featuring strawberry, vanilla, and blueberry flavored real ice cream, Red, White & Boom is a fun, colorful mix of sweet flavors that feels made for hot days and cold scoops. Available for a limited time, the product is meant to be part of meaningful moments, from Memorial Day and Independence Day to everyday gatherings with family and friends.

“Red, White & Boom is a fun, nostalgic flavor that captures the spirit of summer while reinforcing our commitment to eliminating artificial colors in our ice cream products,” said Ryan Murphy, vice president of marketing & communication for Prairie Farms. “We are proud to honor our heroes, celebrate America’s 250th, and enhance our support of Folds of Honor and their mission.”

Red, White & Boom Ice Cream will be available at participating retailers throughout Prairie Farms and Hiland Dairy markets.