Milford Valley Farms unveiled a new platform for its chicken division in both domestic and international markets.

Milford Valley Farms, Milford, Ind., unveiled a new Milford Valley platform for its chicken division in both domestic and international markets.   

For example, the Milford Valley logo has been slightly redesigned to be more recognizable for new consumers.

“As we have developed new products and broadened our markets, we saw the need for greater brand clarity,” says Carmen Darland, marketing manager. “At Milford Valley, chicken is what we do. Now consumers will be able to discern our emphasis by simply looking at the logo.”

The retail packaging of the Milford Valley product line also has been entirely redesigned.

“All elements of our brand have received a facelift,” says Darland. “Customers will notice the fresh new look of the chicken entrée packaging. The design is product focused. The photographs tell the story.”

The Milford Valley website, www.milfordvalley.com, has been created to be consumer focused with easy-to-locate online coupons, nutrition information, side dish recipes and a section of frequently asked questions. Consumers may also purchase Milford Valley 10-ounce chicken entrées through the website.

“Milford Valley is firming up our brand presence and gearing up for growth in the coming years,” adds Darland. “Milford Valley produces quality chicken products for our customers to enjoy that are easy to prepare and easy on the budget.”