Garrett Valley, Swedesboro, N.J., announced a corporate name change to Garrett Valley Farms as part of a larger rebranding effort that includes a refreshed packaging design. The new name and brand assets reflect the company’s all-natural roots and better showcase its dedication to classic farm values.
“Garrett Valley Farms has always been a brand that doesn’t compromise or cut corners with our products. While we’re unveiling a new name, logo and packaging to help bring our story to life, nothing is changing about our products. We continue to hold the same commitment to all-natural ingredients and quality that have guided our business since Day 1,” says Jessica Colameco, vice president of marketing. “At Garrett Valley Farms, we are dedicated to staying all-natural at its truest definition, and that means giving consumers products they love and trust.”
“One of the most important factors behind this rebranding effort is that it positions the Garrett Valley Farms brand for future growth,” says Colameco. “We’re enhancing the strong foundation that we’ve built of bringing families honest, all-natural products, which will help lead to new and exciting opportunities to expand our brand.”
Garrett Valley Farms’ name change is effective immediately, and the new packaging will roll out at the end of April in grocery retailers such as Sprouts Farmers Market, Fresh Thyme Farmers Market and Earth Fare.