Johnsonville Sausage teamed up with Kraft Foods and Bertolli Pasta to launch "Italian Inspiration,” a recipe contest where consumers can upload a photo and description of their recipe featuring Johnsonville Italian Sausage.
Johnsonville Sausage, Sheboygan Falls, Wis., teamed up with Kraft Foods, Northfield, Ill., and Bertolli to launch "Italian Inspiration,” a recipe contest where consumers can upload a photo and description of their recipe creation featuring Johnsonville Italian Sausage. The contest runs through April 1.
"We know consumers recognize the versatility of Italian Sausage and the great variety of recipes in which it can be used," says Bob Fitzgerald, brand manager for Johnsonville Sausage. "Through this contest, we are really looking forward to seeing the different ways in which people incorporate Johnsonville Italian Sausage into both their classic dishes and original recipes."
Fitzgerald added that Kraft Grated Parmesan Cheese and Bertolli Olive Oil were natural partners for the recipe contest.
"Both grated parmesan cheese and olive oil are staples in Italian cooking," Fitzgerald notes. "Kraft Grated Parmesan Cheese and Bertolli Olive Oil share the same passion for quality we at Johnsonville do, and we couldn't think of better partners to help inspire at-home cooks."
All eligible entries will be judged on originality/creativity and presentation/visual appeal. Five finalists will be selected and then evaluated on balance of flavors/taste; creativity/uniqueness; and presentation/appearance. The creator of the recipe with the highest score will win the grand-prize culinary vacation for two to Abruzzo, Italy, courtesy of CookingVacations.com.
Additionally, six weekly prizes will be awarded through a sweepstakes drawing and will include items from Kraft Grated Parmesan Cheese, Bertolli Olive Oil, Johnsonville Italian Sausage, DeLallo and LeCreuset.
For more information, prizing details, official rules and how to enter, visit the Johnsonville Kitchens Facebook page (www.facebook.com/johnsonvillekitchens) or www.johnsonville.com.
Johnsonville Sausage, Kraft, Bertolli Team Up For Recipe Contest
February 28, 2012