A new food label designed to provide easy-to-understand nutrition information soon will be added to several major processors’ product packaging. According to a report in theChicago Tribune, a team of food and beverage processors created the “Smart Choices” label in conjunction with Wal-Mart and a team of academic nutritionists.
Participating companies includeCoca-Cola, ConAgra, General Mills, Kellogg, PepsiCo and Unilever.
Beginning in mid-2009, the label will appear on products that meet specific criteria such as fat, sugar, sodium and cholesterol maximums, reported theTribune. The products also must have nutritional benefits such as vitamins or nutrients to recieve the "Smart Choices" designation.