Just in time for summer,Mintel International , Chicago, released new survey insights about consumer ice cream preferences.

Mintel says seven in 10 men prefer plain ice cream flavors, such as chocolate or vanilla; while 74 percent of women seek out those products containing chocolate or candy bits. Fruit flavors don't bode well for either male or female eaters. Less than one in three respondents told Mintel they look for fruit-flavored ice cream.