After almost two months of being out of the U.S. marketplace,Nestle USA , Solon, Ohio, said Nestle Toll House refrigerated cookie dough is returning to stores this week.
To make it easy for both retail partners and consumers to identify the new batch of cookie dough, a blue "New Batch" label will appear on all new production cookie dough items. Behind the scenes, retail partners will see shipping cases also marked in blue (rather than the previous black) to denote new production.
Nestle product packaging also will feature the statement: "Do not consume raw cookie dough." The adoption of this distinct labeling is the result of helpful discussions between Food & Drug Administration (FDA) officials and Nestle, following reports of E.coli O157:H7 illnesses that appeared to be related to the consumption of raw cookie dough.
"We're proud to place Nestle Toll House refrigerated cookie dough back on store shelves," said Paul Bakus, general manager, Nestle USA Baking Group. "While the FDA inspection at our Danville, Va., facility has concluded, Nestle's commitment to food safety continues, as does our intensive testing. We test ingredients as they arrive and our cookie dough as it's made. We hope families around the country will continue to enjoy our cookies."
Nestle cookie dough back with "new batch"
August 18, 2009