Investors aid California frozen novelty firm
Officials said Ignacio Gutierrez and his wife, Patricia, have built the company over 20 years into a premier ice cream manufacturer and marketer. Beginning with Hispanic-oriented grocery stores in the Central Valley, PLM's direct-to-store and third-party distribution network now covers both local and mainstream grocers and warehouse club stores in California, the InterMountain West region and Texas.
Jose Blanco is a CVF partner.
"We are impressed by management's ability to cater to its primary customer base, the Hispanic consumer, while capturing other markets due to the strong crossover appeal of the company's products," he said. "We will support management at all levels as they continue to expand and refine their marketing and distribution infrastructure in order to execute on existing and new market opportunities."